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Marketing --- marketing --- 000.1 --- 658.8 --- Algemene werken --- Marketing. --- Consumer goods --- Domestic marketing --- Retail marketing --- Retail trade --- Industrial management --- Aftermarkets --- Selling

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These cases highlight marketing issues in contexts characterised by diversity of markets, competitors and consumers. Some draw on students' ability to think about broad strategic issues, others on their analytical skills in dealing with tactical issues.

Applied marketing --- Case studies. --- Marketing. --- Marketing -- Case studies. --- Marketing --- Marketing research --- Market research --- Markets --- Consumer goods --- Domestic marketing --- Retail marketing --- Retail trade --- Research --- Research, Industrial --- Industrial management --- Aftermarkets --- Selling

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The purpose of this book is to serve as essential reading for those innovating and marketing food products for children as well as those determined to better understand the children's marketplace in order to ensure that it is administered in a manner consistent with the long-term aspirations of society. The book begins by setting the scene and looking at the way children influence food choices within the family and the role advertising is thought to play in driving those choices. Professor Stratton of The Psychology Business (Department of Psychology, Leeds University) has world renowned expertise in the methodology of researching family dynamics and he shows which are the prime influences on the family diet. J.W. Thompson Advertising Board Director Jane Mathews then evaluates what constitutes effective advertising and reveals enduring themes within the children's marketplace. In Chapter 3, Dr Kathryn O'Sullivan of the Kellogg's company examines the nutritional importance of food under the title 'Starting the day right'. She demonstrates her expertise for introducing young taste buds to products which 'Break the fast'. Simon Lang, Senior Consultant at the Henley Centre follows by examining not only why food tastes change in children but also why family eating is itself changing and the implications for the future.

Advertising --- Baby foods industry. --- Baby foods --- Children --- Food industry and trade. --- Food --- Food. --- Marketing. --- Nutrition. --- Food—Biotechnology. --- Food Science. --- Consumer goods --- Domestic marketing --- Retail marketing --- Retail trade --- Industrial management --- Aftermarkets --- Selling --- Marketing --- Food industry and trade --- Food preparation industry --- Food processing --- Food processing industry --- Food technology --- Food trade --- Agricultural processing industries --- Processed foods --- Processing --- Baby foods industry --- Nutrition

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In a time when traditional measures of industry and professional status have lost their impact, awards mean more than ever for people and businesses. Proof? Corporate America's interest in quality awards like the Malcomb Baldridge medal.

Marketing. --- Incentive awards. --- Incentives in industry. --- Employee incentives --- Labor incentives --- Employee competitive behavior --- Employee morale --- Employee motivation --- Goal setting in personnel management --- Personnel management --- Employee awards --- Employee recognition --- Employees --- Awards --- Incentives in industry --- Consumer goods --- Domestic marketing --- Retail marketing --- Retail trade --- Industrial management --- Aftermarkets --- Selling --- Performance awards --- Marketing

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From the Universities to the Marketplace: The Business Ethics Journey arose from the awareness of the slow progression of academic theory into market practice. The contributions in this volume reflect a diversity of disciplines and approaches to research, study and teaching business ethics, such as philosophy, accounting, theology, marketing, management and finance. The contributors represent a wide variety of professional and geographical backgrounds, creating a fruitful discussion of a large number of issues related to implementation and measurement of business ethics, and feedback from all parties involved.

Business ethics --- Morale des affaires --- Congresses --- Congrès --- 241.67 --- #GBIB:Overlegcentrum Christelijke Ethiek --- Business ethics. Corporate ethics. Bedrijfscodes. Management en ethiek. Zakenmoraal --- 241.67 Business ethics. Corporate ethics. Bedrijfscodes. Management en ethiek. Zakenmoraal --- Congrès --- Ethics. --- Management. --- Marketing. --- Consumer goods --- Domestic marketing --- Retail marketing --- Retail trade --- Industrial management --- Aftermarkets --- Selling --- Administration --- Industrial relations --- Organization --- Deontology --- Ethics, Primitive --- Ethology --- Moral philosophy --- Morality --- Morals --- Philosophy, Moral --- Science, Moral --- Philosophy --- Values --- Marketing